About Us

Welcome to Why July

At Why July, we believe that style and elegance should be as effortless as it is transformative. Founded by two busy moms with a passion for both fashion and practicality, Why July is here to revolutionize the way you experience jewelry.

Our Mission

Our mission is simple: to make every woman feel confident and stylish without the hassle or high costs often associated with luxury jewelry. We understand the challenges of a busy lifestyle, and we’ve designed our pieces to seamlessly fit into your day, whether you're heading to the office or enjoying a night out.

Versatility Meets Elegance

Our debut collection features a unique blend of versatile and statement pieces. From our Mixi collection, where layered necklaces and interchangeable charms allow you to mix and match for endless looks, to our striking statement earrings that stand alone with sophistication, Why July offers jewelry that adapts to every occasion. Each piece is crafted to empower you to express your personal style with ease.

This is Why... Why July

We created Why July to provide high-quality, stylish jewelry that enhances your everyday life. “This is Why... Why July exists,” say our co-founders, Brittni Lebow and Ashely Deal “We wanted to offer elegant solutions for the modern woman, combining versatility and luxury in a way that fits seamlessly into her busy schedule.”

Discover Your New Favorites

Explore our debut collection and discover how Why July can elevate your style with effortless elegance. From versatile designs to bold statements, our jewelry is crafted to make you feel confident and beautiful, no matter how hectic your day may be.

Thank you for joining us on this exciting journey. We can’t wait for you to experience the Why July difference.